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Emotionen Bei Buying Center-Entscheidungen
part of the Business-to-Business-Marketing series
- Binding:
- Paperback
- Pages:
- 223
- Published:
- June 20, 2011
- Edition:
- 2011
- Dimensions:
- 210x148x13 mm.
- Weight:
- 299 g.
Delivery:
1-2 weeks
Expected delivery: September 26, 2024
Description of Emotionen Bei Buying Center-Entscheidungen
Christin Haehnel entwickelt ein Modell zur Wirkung von Emotionen bei Buying Center-Entscheidungen, welches nicht nur die individuelle Ebene des einzelnen Entscheiders, sondern zudem auch die übergeordnete Gruppenebene (¿Buying Center-Emotion¿) berücksichtigt.
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