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Endorsements in Advertising
- A Social History
- Binding:
- Paperback
- Pages:
- 239
- Published:
- April 4, 2005
- Dimensions:
- 152x229x12 mm.
- Weight:
- 318 g.
Delivery:
2-4 weeks
Expected delivery: December 22, 2024
Extended return policy to January 30, 2025
Description of Endorsements in Advertising
The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry.
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