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Enlisting Masculinity
- The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force
- Binding:
- Hardback
- Pages:
- 240
- Published:
- March 21, 2012
- Dimensions:
- 218x244x23 mm.
- Weight:
- 462 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Enlisting Masculinity
Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.
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