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Enterprise Marketing Management

- The New Science of Marketing

About Enterprise Marketing Management

Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core.

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  • Language:
  • English
  • ISBN:
  • 9780471267720
  • Binding:
  • Hardback
  • Pages:
  • 240
  • Published:
  • July 3, 2003
  • Dimensions:
  • 159x234x22 mm.
  • Weight:
  • 463 g.
Delivery: 2-4 weeks
Expected delivery: December 19, 2024

Description of Enterprise Marketing Management

Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core.

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