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Enterprise Marketing Management
- The New Science of Marketing
- Binding:
- Hardback
- Pages:
- 240
- Published:
- July 3, 2003
- Dimensions:
- 159x234x22 mm.
- Weight:
- 463 g.
Delivery:
2-4 weeks
Expected delivery: January 29, 2025
Description of Enterprise Marketing Management
Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core.
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