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Entertainment Marketing
part of the Foundations and Trends in Marketing series
- Binding:
- Paperback
- Pages:
- 132
- Published:
- October 15, 2017
Delivery:
1-2 weeks
Expected delivery: December 5, 2024
Description of Entertainment Marketing
This monograph describes a general framework of entertainment marketing. Then the unique properties of entertainment and the resulting marketing challenges facing the entertainment industries, as well as the related research on each key marketing component within the framework, such as product, promotion, distribution, pricing, and talent, are reviewed.
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