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Entwicklung Eines Kennzahlensystems Zur Vermarktung Touristischer Destinationen
part of the Fokus Dienstleistungsmarketing series
- Binding:
- Paperback
- Pages:
- 178
- Published:
- October 25, 2007
- Edition:
- 2008
- Dimensions:
- 148x210x11 mm.
- Weight:
- 245 g.
Delivery:
1-2 weeks
Expected delivery: July 14, 2024
Description of Entwicklung Eines Kennzahlensystems Zur Vermarktung Touristischer Destinationen
Anhand von Interviews mit Destinationsmanagern aus dem deutschsprachigen Raum identifiziert Manuel Becher die Kritikpunkte am traditionellen Destinationsmanagement und entwickelt auf dieser Basis ein Kennzahlensystem zur besseren Vermarktung touristischer Destinationen.
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