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Essentials of Marketing Research
- Binding:
- Paperback
- Pages:
- 514
- Published:
- August 21, 2018
- Edition:
- 7
- Dimensions:
- 275x216x23 mm.
- Weight:
- 1548 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 30, 2024
About Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin
View all books by Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) BabinDescription of Essentials of Marketing Research
PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.
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