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Ethnic Hospitality Marketing
part of the Routledge Studies in Marketing series
- Binding:
- Hardback
- Pages:
- 186
- Published:
- March 17, 2023
- Dimensions:
- 156x13x234 mm.
- Weight:
- 463 g.
Delivery:
2-3 weeks
Expected delivery: October 17, 2024
Description of Ethnic Hospitality Marketing
Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs' and consumer constructed meanings of authenticity, how it is transmitted and received.
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