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Ethnography for Marketers

- A Guide to Consumer Immersion

About Ethnography for Marketers

Offers a step-by-step guide to help students and practitioners plan and execute ethnographic marketing research studies of their own. This book sets standards emphasizing best practices in ethnographic market research and provides real-world examples and experienced-based advice for novices and experienced market researchers.

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  • Language:
  • English
  • ISBN:
  • 9780761969464
  • Binding:
  • Hardback
  • Pages:
  • 264
  • Published:
  • August 11, 2005
  • Dimensions:
  • 152x228x15 mm.
  • Weight:
  • 480 g.
Delivery: 2-3 weeks
Expected delivery: July 6, 2025

Description of Ethnography for Marketers

Offers a step-by-step guide to help students and practitioners plan and execute ethnographic marketing research studies of their own. This book sets standards emphasizing best practices in ethnographic market research and provides real-world examples and experienced-based advice for novices and experienced market researchers.

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