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Evaluating Marketing Actions and Outcomes
- Binding:
- Hardback
- Pages:
- 672
- Published:
- September 3, 2003
- Dimensions:
- 363x291x57 mm.
- Weight:
- 1114 g.
Delivery:
2-4 weeks
Expected delivery: January 26, 2025
Extended return policy to January 30, 2025
Description of Evaluating Marketing Actions and Outcomes
Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think and decide upon important issues. This volume explores how such thinking can be employed to improve the thinking of those who are responsible for core performance.
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