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Evangelicals Incorporated

- Books and the Business of Religion in America

About Evangelicals Incorporated

American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products.

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  • Language:
  • English
  • ISBN:
  • 9780674980112
  • Binding:
  • Hardback
  • Pages:
  • 336
  • Published:
  • November 30, 2019
  • Dimensions:
  • 165x222x31 mm.
  • Weight:
  • 666 g.
Delivery: 2-4 weeks
Expected delivery: September 17, 2025

Description of Evangelicals Incorporated

American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products.

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