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Event Marketing
- Binding:
- Paperback
- Pages:
- 172
- Published:
- March 1, 2018
- Dimensions:
- 229x150x13 mm.
- Weight:
- 256 g.
Delivery:
2-4 weeks
Expected delivery: October 25, 2024
Description of Event Marketing
What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions in this book.
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