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Experiential Marketing
- Secrets, Strategies, and Success Stories from the World's Greatest Brands
- Binding:
- Hardback
- Pages:
- 224
- Published:
- June 16, 2016
- Dimensions:
- 162x236x21 mm.
- Weight:
- 452 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 23, 2024
Description of Experiential Marketing
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.
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