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Experimental Economics in Marketing
part of the Foundations and Trends (R) in Marketing series
- Binding:
- Paperback
- Pages:
- 84
- Published:
- August 28, 2016
- Dimensions:
- 233x155x8 mm.
- Weight:
- 140 g.
Delivery:
1-2 weeks
Expected delivery: November 17, 2024
Description of Experimental Economics in Marketing
Presents a set of goals to help the reader understand the role of experimental economics in marketing. These include distinguishing experimental economics from other fields in the broadest possible terms; providing the basic methodological tenets of experimental economics; and delineating classes of experiments within experimental economics.
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