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Fables, Fashions, and Facts About Advertising
- A Study of 28 Enduring Myths
- Binding:
- Paperback
- Pages:
- 328
- Published:
- January 20, 2004
- Dimensions:
- 152x228x19 mm.
- Weight:
- 450 g.
Delivery:
1-2 weeks
Expected delivery: November 17, 2024
Description of Fables, Fashions, and Facts About Advertising
The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. This title concentrates solely on describing how advertising works. It makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.
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