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Fashion Branding and Communication

- Core Strategies of European Luxury Brands

About Fashion Branding and Communication

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands.

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  • Language:
  • English
  • ISBN:
  • 9781137523426
  • Binding:
  • Hardback
  • Pages:
  • 188
  • Published:
  • April 26, 2017
  • Edition:
  • 12017
  • Dimensions:
  • 218x155x19 mm.
  • Weight:
  • 452 g.
Delivery: 2-3 weeks
Expected delivery: January 19, 2025

Description of Fashion Branding and Communication

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands.

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