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Fat Boy's Downfall And How Elmer Learned to Keep It Off
- Binding:
- Paperback
- Pages:
- 176
- Published:
- July 30, 2012
- Dimensions:
- 141x217x16 mm.
- Weight:
- 244 g.
Delivery:
1-2 weeks
Expected delivery: January 5, 2025
Description of Fat Boy's Downfall And How Elmer Learned to Keep It Off
Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice "Don't sell the steak-- sell the sizzle." The Fat Boy's Downfall is the sequel to The Fat Boy's Book -- in which Wheeler wrote about how he had lost 40 pounds in 80 days. "After losing all that weight he found it creeping back on him." So Wheeler reasearched how to keep the weight off and tells his story in this humorous follow-up.
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