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  5. Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

part of the Advances in Business Marketing and Purchasing series

Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
About Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

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  • Language:
  • English
  • ISBN:
  • 9781784410803
  • Binding:
  • Hardback
  • Pages:
  • 350
  • Published:
  • August 20, 2014
  • Dimensions:
  • 153x236x28 mm.
  • Weight:
  • 596 g.
Delivery: 2-3 weeks
Expected delivery: May 23, 2024

Description of Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

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