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Financial Aspects of Marketing
- Binding:
- Hardback
- Pages:
- 446
- Published:
- March 26, 1989
- Dimensions:
- 159x240x32 mm.
- Weight:
- 804 g.
Delivery:
2-3 weeks
Expected delivery: December 4, 2024
Description of Financial Aspects of Marketing
Helps students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The emphasis on marketing issues and the use of financial information as an aid to decision-making provides students with the ability to be "financially literate".
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