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Flagship Marketing

- Concepts and places

About Flagship Marketing

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book studies the concept of the flagship. It covers issues such as consumerism, areas of consumption and experimental marketing theory and practise.

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  • Language:
  • English
  • ISBN:
  • 9780415436021
  • Binding:
  • Hardback
  • Pages:
  • 240
  • Published:
  • November 11, 2009
  • Dimensions:
  • 164x241x18 mm.
  • Weight:
  • 510 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

Description of Flagship Marketing

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book studies the concept of the flagship. It covers issues such as consumerism, areas of consumption and experimental marketing theory and practise.

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