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Focus Group Methodology

- Principle and Practice

About Focus Group Methodology

A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.

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  • Language:
  • English
  • ISBN:
  • 9781847879080
  • Binding:
  • Hardback
  • Pages:
  • 224
  • Published:
  • March 10, 2011
  • Dimensions:
  • 170x242x18 mm.
  • Weight:
  • 520 g.
Delivery: 2-4 weeks
Expected delivery: December 15, 2024

Description of Focus Group Methodology

A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.

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