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From Marginal to Mainstream
- Binding:
- Paperback
- Pages:
- 264
- Published:
- February 2, 2023
- Dimensions:
- 234x16x156 mm.
- Weight:
- 402 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 7, 2024
Extended return policy to January 30, 2025
Description of From Marginal to Mainstream
Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
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