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From Marginal to Mainstream
- Binding:
- Hardback
- Pages:
- 264
- Published:
- February 27, 2023
- Dimensions:
- 156x22x234 mm.
- Weight:
- 553 g.
Delivery:
2-3 weeks
Expected delivery: March 9, 2025
Description of From Marginal to Mainstream
Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
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