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Frugal Innovation and the New Product Development Process
- Insights from Indonesia
- Binding:
- Hardback
- Pages:
- 270
- Published:
- January 16, 2019
- Dimensions:
- 241x164x18 mm.
- Weight:
- 534 g.
Delivery:
2-3 weeks
Expected delivery: December 13, 2024
Description of Frugal Innovation and the New Product Development Process
This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.
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