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Frugal Innovation and the New Product Development Process

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About Frugal Innovation and the New Product Development Process

This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.

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  • Language:
  • English
  • ISBN:
  • 9780367029319
  • Binding:
  • Hardback
  • Pages:
  • 270
  • Published:
  • January 16, 2019
  • Dimensions:
  • 241x164x18 mm.
  • Weight:
  • 534 g.
Delivery: 2-3 weeks
Expected delivery: November 23, 2024

Description of Frugal Innovation and the New Product Development Process

This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.

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