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Fundamentals of Global Strategy: A Business Model Approach
- Binding:
- Paperback
- Pages:
- 270
- Published:
- October 15, 2010
- Dimensions:
- 150x231x13 mm.
- Weight:
- 409 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Fundamentals of Global Strategy: A Business Model Approach
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent. This book deals with this topics.
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