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Fundamentals of Marketing
part of the Global Management Series series
- Binding:
- Paperback
- Pages:
- 244
- Published:
- March 29, 2018
- Dimensions:
- 244x190x18 mm.
- Weight:
- 496 g.
Delivery:
2-4 weeks
Expected delivery: January 24, 2025
Extended return policy to January 30, 2025
Description of Fundamentals of Marketing
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.
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