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Game-Based Marketing
- Inspire Customer Loyalty Through Rewards, Challenges, and Contests
- Binding:
- Hardback
- Pages:
- 240
- Published:
- April 15, 2010
- Dimensions:
- 160x236x23 mm.
- Weight:
- 430 g.
Delivery:
2-4 weeks
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
Description of Game-Based Marketing
Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use "funware" to create an engaged and loyal customer base.
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