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Generation Zalpha

- Kidsmarketing in a Changing World

About Generation Zalpha

Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitisation on the brain and the development of children

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  • Language:
  • English
  • ISBN:
  • 9789401463799
  • Binding:
  • Paperback
  • Pages:
  • 143
  • Published:
  • January 11, 2024
  • Dimensions:
  • 172x239x11 mm.
  • Weight:
  • 308 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 5, 2024

Description of Generation Zalpha

Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitisation on the brain and the development of children

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