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Geodemographics, GIS and Neighbourhood Targeting

About Geodemographics, GIS and Neighbourhood Targeting

Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.

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  • Language:
  • English
  • ISBN:
  • 9780470864142
  • Binding:
  • Paperback
  • Pages:
  • 320
  • Published:
  • February 4, 2005
  • Dimensions:
  • 152x231x19 mm.
  • Weight:
  • 510 g.
Delivery: 2-4 weeks
Expected delivery: October 25, 2024

Description of Geodemographics, GIS and Neighbourhood Targeting

Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.

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