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Global Brand Power
- Leveraging Branding for Long-Term Growth
- Binding:
- Paperback
- Pages:
- 277
- Published:
- March 4, 2013
- Dimensions:
- 216x142x13 mm.
- Weight:
- 192 g.
Delivery:
2-4 weeks
Expected delivery: July 27, 2025
Description of Global Brand Power
Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estee Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.
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