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About Global Business Strategy: Asian Perspective

Given the rise of Asia in the global economy, it is important to understand the uniqueness of Asian business. This book introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. It deals with the theory and, practice. It also offers real-life case studies and examples.

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  • Language:
  • English
  • ISBN:
  • 9789814273190
  • Binding:
  • Hardback
  • Pages:
  • 348
  • Published:
  • March 22, 2010
  • Dimensions:
  • 229x155x23 mm.
Delivery: 2-3 weeks
Expected delivery: December 4, 2024

Description of Global Business Strategy: Asian Perspective

Given the rise of Asia in the global economy, it is important to understand the uniqueness of Asian business. This book introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. It deals with the theory and, practice. It also offers real-life case studies and examples.

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