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Global Business Strategy

About Global Business Strategy

Looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text shows how international firms operate in the changing global environment, and how they make decisions for successful growth.

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  • Language:
  • English
  • ISBN:
  • 9781861523525
  • Binding:
  • Paperback
  • Pages:
  • 448
  • Published:
  • December 25, 1996
  • Edition:
  • Dimensions:
  • 188x246x22 mm.
  • Weight:
  • 709 g.
Delivery: 1-2 weeks
Expected delivery: December 7, 2024

Description of Global Business Strategy

Looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text shows how international firms operate in the changing global environment, and how they make decisions for successful growth.

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