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Global Business Strategy
- Binding:
- Paperback
- Pages:
- 448
- Published:
- December 25, 1996
- Edition:
- Dimensions:
- 188x23x247 mm.
- Weight:
- 709 g.
Delivery:
1-2 weeks
Expected delivery: January 5, 2025
Description of Global Business Strategy
Looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text shows how international firms operate in the changing global environment, and how they make decisions for successful growth.
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