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Global Marketing, Global Edition

By Warren Keegan
Global Marketing, Global Edition by Warren Keegan
About Global Marketing, Global Edition

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

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  • Language:
  • English
  • ISBN:
  • 9780273768685
  • Binding:
  • Paperback
  • Pages:
  • 480
  • Published:
  • June 26, 2013
  • Edition:
  • 8
  • Dimensions:
  • 206x254x23 mm.
  • Weight:
  • 868 g.
  In stock
Delivery: 3-5 business days
Expected delivery: August 23, 2025

About Warren Keegan

View all books by Warren Keegan

Description of Global Marketing, Global Edition

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

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