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Global Observations of the Influence of Culture on Consumer Buying Behavior
- Binding:
- Hardback
- Pages:
- 375
- Published:
- July 13, 2017
- Dimensions:
- 227x291x32 mm.
- Weight:
- 1260 g.
Delivery:
2-3 weeks
Expected delivery: October 24, 2024
Description of Global Observations of the Influence of Culture on Consumer Buying Behavior
Discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers.
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