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Go Figure! New Directions in Advertising Rhetoric
- Binding:
- Hardback
- Pages:
- 336
- Published:
- December 14, 2007
- Dimensions:
- 152x229x24 mm.
- Weight:
- 612 g.
Delivery:
2-3 weeks
Expected delivery: May 9, 2025
Description of Go Figure! New Directions in Advertising Rhetoric
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It also provides a view of the advertising rhetoric.
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