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Going Global

- Enterprise 02.02

part of the Express Exec series

About Going Global

Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. This title features examples and lessons from some of the world's most successful businesses, including Boeing, P&O and Sony.

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  • Language:
  • English
  • ISBN:
  • 9781841123165
  • Binding:
  • Paperback
  • Pages:
  • 118
  • Published:
  • January 10, 2002
  • Dimensions:
  • 126x164x11 mm.
  • Weight:
  • 113 g.
Delivery: 2-4 weeks
Expected delivery: October 27, 2024

Description of Going Global

Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. This title features examples and lessons from some of the world's most successful businesses, including Boeing, P&O and Sony.

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