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Great American Blow-up
- Puffery in Advertising and Selling
- Binding:
- Paperback
- Pages:
- 256
- Published:
- August 29, 1996
- Edition:
- 2
- Dimensions:
- 228x155x15 mm.
- Weight:
- 360 g.
Delivery:
1-2 weeks
Expected delivery: July 9, 2025
Description of Great American Blow-up
This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today.
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