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Guerrilla Advertising
part of the Guerrilla Marketing series
- Binding:
- Paperback
- Pages:
- 302
- Published:
- May 31, 1994
- Dimensions:
- 152x18x229 mm.
- Weight:
- 493 g.
Delivery:
1-2 weeks
Expected delivery: January 31, 2025
Description of Guerrilla Advertising
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
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