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Handbook of Consumer Psychology

About Handbook of Consumer Psychology

Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.

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  • Language:
  • English
  • ISBN:
  • 9780805856033
  • Binding:
  • Hardback
  • Pages:
  • 1296
  • Published:
  • February 7, 2008
  • Dimensions:
  • 183x262x65 mm.
  • Weight:
  • 2022 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 20, 2024

Description of Handbook of Consumer Psychology

Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.

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