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Handbook of CRM

About Handbook of CRM

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This book provides coverage of the key concepts in this vital field. It helps in understanding the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.

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  • Language:
  • English
  • ISBN:
  • 9780750664370
  • Binding:
  • Hardback
  • Pages:
  • 458
  • Published:
  • October 30, 2005
  • Dimensions:
  • 166x240x31 mm.
  • Weight:
  • 806 g.
Delivery: 2-3 weeks
Expected delivery: December 6, 2024

Description of Handbook of CRM

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This book provides coverage of the key concepts in this vital field. It helps in understanding the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.

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