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Handbook of Market Segmentation
- Strategic Targeting for Business and Technology Firms, Third Edition
- Binding:
- Paperback
- Pages:
- 260
- Published:
- April 19, 2004
- Dimensions:
- 154x215x14 mm.
- Weight:
- 366 g.
Delivery:
1-2 weeks
Expected delivery: December 12, 2024
Extended return policy to January 30, 2025
About Art (Nova Southeastern University Weinstein
View all books by Art (Nova Southeastern University WeinsteinDescription of Handbook of Market Segmentation
This is a practical how-to guide to what market leaders already know about defining, segmenting and targeting business markets: how to assess customers needs; how to gauge the competition; and how to maximise corporate resources.
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