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Handbook of Market Segmentation
- Strategic Targeting for Business and Technology Firms, Third Edition
- Binding:
- Paperback
- Pages:
- 260
- Published:
- April 20, 2004
- Dimensions:
- 154x215x14 mm.
- Weight:
- 366 g.
Delivery:
1-2 weeks
Expected delivery: October 17, 2024
About Art (Nova Southeastern University Weinstein
View all books by Art (Nova Southeastern University WeinsteinDescription of Handbook of Market Segmentation
This is a practical how-to guide to what market leaders already know about defining, segmenting and targeting business markets: how to assess customers needs; how to gauge the competition; and how to maximise corporate resources.
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