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Handbook of Marketing
- Binding:
- Hardback
- Pages:
- 582
- Published:
- October 15, 2002
- Dimensions:
- 253x188x40 mm.
- Weight:
- 1228 g.
Delivery:
2-3 weeks
Expected delivery: October 5, 2025
Description of Handbook of Marketing
Suitable for advanced undergraduates, graduate students and academics in marketing, this handbook presents a compilation of reviews in the field of marketing management. It also shows us the link between a basic knowledge of marketing concepts and a grasp of where research in marketing is taking us.
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