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Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
- Binding:
- Hardback
- Pages:
- 457
- Published:
- April 23, 2020
- Dimensions:
- 280x216x27 mm.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Presents research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. The book highlighting a wide range of topics, including promotion strategies, business models, and prosumers and influencers.
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