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Healthcare Marketing

- Strategies for Creating Value in the Patient Experience

About Healthcare Marketing

Provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare.

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  • Language:
  • English
  • ISBN:
  • 9781516514267
  • Binding:
  • Paperback
  • Pages:
  • 270
  • Published:
  • April 29, 2018
  • Dimensions:
  • 203x203x10 mm.
  • Weight:
  • 314 g.
Delivery: 1-2 weeks
Expected delivery: July 11, 2025

Description of Healthcare Marketing

Provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare.

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