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Holy Hype

- A Guide to Religious Fervor in the Advertising of Goods and the Good News

About Holy Hype

This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.

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  • Language:
  • English
  • ISBN:
  • 9781793629340
  • Binding:
  • Hardback
  • Pages:
  • 258
  • Published:
  • December 14, 2021
  • Dimensions:
  • 236x159x22 mm.
  • Weight:
  • 526 g.
Delivery: 2-4 weeks
Expected delivery: December 19, 2024

Description of Holy Hype

This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.

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