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Hospitality Marketing and Consumer Behavior

- Creating Memorable Experiences

About Hospitality Marketing and Consumer Behavior

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism.

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  • Language:
  • English
  • ISBN:
  • 9781771883788
  • Binding:
  • Hardback
  • Pages:
  • 360
  • Published:
  • June 18, 2017
  • Dimensions:
  • 235x158x24 mm.
  • Weight:
  • 924 g.
Delivery: 2-4 weeks
Expected delivery: July 31, 2025

Description of Hospitality Marketing and Consumer Behavior

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism.

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