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How Advertising Works
- The Role of Research
- Binding:
- Paperback
- Pages:
- 368
- Published:
- July 22, 1998
- Dimensions:
- 153x229x24 mm.
- Weight:
- 558 g.
Delivery:
1-2 weeks
Expected delivery: October 1, 2025
Description of How Advertising Works
This authoritative handbook of the research procedures which determine effective advertising brings together the theory and practice of advertising into a single 'knowledge bank'.
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