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How Cool Brands Stay Hot

- Branding to Generation Y

About How Cool Brands Stay Hot

Learn how Generation Y thinks, feels and behaves to market to them more effectively.

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  • Language:
  • English
  • ISBN:
  • 9780749476007
  • Binding:
  • Hardback
  • Pages:
  • 288
  • Published:
  • December 31, 2014
  • Edition:
  • 2
  • Dimensions:
  • 166x242x21 mm.
  • Weight:
  • 592 g.
Delivery: 2-3 weeks
Expected delivery: December 13, 2024

Description of How Cool Brands Stay Hot

Learn how Generation Y thinks, feels and behaves to market to them more effectively.

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