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How Cool Brands Stay Hot

- Branding to Generations Y and Z

By Joeri Van Den Bergh
How Cool Brands Stay Hot by Joeri Van Den Bergh
About How Cool Brands Stay Hot

Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.

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  • Language:
  • English
  • ISBN:
  • 9780749477172
  • Binding:
  • Paperback
  • Pages:
  • 312
  • Published:
  • April 2, 2016
  • Edition:
  • 3
  • Dimensions:
  • 156x234x17 mm.
  • Weight:
  • 484 g.
Delivery: 1-2 weeks
Expected delivery: December 8, 2024

About Joeri Van Den Bergh

View all books by Joeri Van Den Bergh

Description of How Cool Brands Stay Hot

Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.

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